George Davies, the brains behind Next, George at Asda and the Per Una range at Marks & Spencer, is bringing his FG4 clothing business to the U.K. market this month — and he’s eschewing the high street ...
FG4 – which Davies said stands for “Fashion by George for women and kids” – is soft launching next week, on March 12, online and through direct selling at schools. Davies is eventually planning ...
The 77-piece collection is launching into nine Beales stores, including Bournemouth, Poole and Perth. Womenswear retail prices will start at £30 for tops and £45 for premium dresses. Girlswear, from ...
The FG4 fascia has opened across Saudi Arabia in a partnership between Davies and Fawaz Alhokair, the Saudi retail conglomerate. A further 15 openings a week are planned across the Middle East, until ...
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