After 30 years in golf, I thought I understood JumboMax. A deeper look revealed a grip-fitting, weight and engineering story ...

The grips on your golf clubs have long been something of an afterthought. Even during a clubfitting, there’s often little time spent dialing in your grips. At the end of the process, you’re usually ...

Most everyday golfers can’t relate to tour players when it comes to their equipment. They swing at super human speeds and well, we do not. They hit the ball often in the center of the face and, well, ...

When it comes to golf club grips, Golf Pride has been the most trusted brand in the game for decades. The choice of professionals and amateurs alike, Golf Pride dominates the golf grip market across ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

Most conversations about golf equipment center around things like lie angles, clubhead design and shaft composition and length. But in our continuing series on the tools of the game, we’re going a ...

Which golf club grips are best? Golf is both fun and challenging. The most subtle nuances in your golf swing can make a big difference in your score. The same holds true for your golf equipment — ...

Perfecting your golf grip can significantly improve your ball striking, but common mistakes hold many amateurs back. Here is ...