Florette has outlined ambitious plans to become as big in prepared fruit as it is in bagged salad. The branded fresh produce specialist, which launched its first six prepared fruit lines in November ...

The TV ad, which launches on 25 April, is a combination of CGI and live action and reminds viewers, ‘we only grow where the sun shines’. Viewers will be introduced to Rocket as it travels through the ...

French agricultural and food processing cooperative Agrial is expanding its Florette business in the UK with the acquisition of beetroot supplier Axgro Foods. Florette has concluded the purchase of ...

Leading UK salad brand, Florette, is strategically expanding its portfolio with the launch of a new dedicated ‘Essentials’ range. Designed to sit alongside the core brand offering, the new value tier ...

"Our field studies have unanimously shown that consumers not only lack the time and energy to cook, but struggle to include fresh ingredients and think of new ways to incorporate vegetables into their ...

Florette has acquired part of UK firm MyFresh from William Jackson Food Group in a move the France-based salads supplier said would help it target the country’s convenience and foodservice customers.