If we asked you to finish the rest of the sentence "The best part of wakin' up is…" you probably wouldn't just say "Folgers in your cup," you'd sing it. That now-iconic jingle has been a constant part ...

Folgers has released a new alarm clock application to help consumers connect to the best part of waking up in a new way. The Wakin? Up app is being released in conjunction with Folgers? launch of The ...

Folgers is letting go of its classic “The best part of wakin’ up” jingle for a price. Listed on Royalty Exchange with 11 hours left on bidding, the highest bidder will officially acquire any future ...

Folgers has rolled out a mobile application that lets consumers create customized holiday messages, while also building up the company?s email database. The Folgers Wakin? Up app incorporates image ...

The rights to the Folgers “Best Part of Wakin’ Up” jingle are being auctioned off. You’d also get the royalties, and they paid nearly $40,000 over the past decade. Bidding is currently at $90,500, so ...

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Folgers is shifting the coffee brand's storytelling from a more heartwarming take to modern relatable mornings rooted in humor. The creative, from Publicis Groupe’s PSOne, a bespoke agency for The J.M ...

Trombone Shorty wants you to know: This is not your grandma’s Folgers. Local funk-rock trombonist, trumpeter, singer and bandleader Troy “Trombone Shorty” Andrews is prominently featured in a new ...

“The Best Part of Wakin’ Up Is Folgers in Your Cup®” became one of the most recognizable coffee slogans in the early 1980s. The artifact does not pertain to Folgers coffee, but rather Millar’s ...

J.M. Smucker Co. says it doesn’t give a damn about the reputation of Folgers as “your grandma’s coffee”—although it would like to engage more with younger consumers. Hence a campaign that’s a blend of ...