Brian is a published author who has been writing professionally for a decade in politics and entertainment, but found his calling covering the automotive industry. His love of cars started at an early ...
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'Ford Racing can't be a marketing department:' Ford's CEO on the business of performance
CEO Jim Farley tells Motor1 that Ford is running a similar playbook to Porsche and Ferrari—and making money at it, too. There's an old saying in the motorsports world: "The best way to make a small ...
Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...
Ford Performance, the racing and high-performance road car division of the Ford Motor Company, has been renamed as of Thursday: the division will now be known as Ford Racing. It's a branding shift ...
There's something undeniably special about the sound of a racing engine at full throttle. In that moment, you can hear the result of decades of engineering expertise and the countless hours of work ...
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