Just how major an Apple fan are you? As WWDC approaches, we’re launching a prediction contest, with this year's new Apple ...

From a scrappy startup to the iconic tech titan, Apple celebrated its 50th anniversary on April 1. Apple is one of the few companies to pass the $4 trillion mark in market value. Part of its secret ...

Apple's future will bring major changes ... but maybe not as many as you think. AI image: Perplexity/Cult of Mac Apple just finished its first 50 years, making this an ideal opportunity to look ahead ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

There may be some glimpses of what the future of Apple will look like under the new leadership of John Ternus based on interviews he has done in the past. Ternus, Apple's current senior vice president ...

Apple is reportedly exploring a new type of aluminum manufacturing process that could reshape how its smartwatches are built. According to a recent report, the company is experimenting with advanced ...

Apple’s announcement Monday that CEO Tim Cook will step down and John Ternus will take over signals a significant shift for Apple: The company is betting its future on the most rapidly evolving ...

Apple hasn’t publicly indicated any plans to add built-in privacy controls at the display level. Still, if Samsung’s rollout on the Galaxy S26 Ultra proves successful, it wouldn’t be surprising to see ...

John Ternus is set to succeed Tim Cook as Apple CEO soon. Now, reports indicate that Ternus may make one big change as the new chief of the company, higher spending with fewer returns for shareholders ...

Consumer Tech coverage on Forbes centers on essential information, ideas and trend-spotting that make sense of a world in which consumer technology is changing every aspect of our lives—from big ...