Have you heard of gamification? It's not a new trend, and it has been sweeping creative marketing professionals all over the world for several years now. If you're new to the world of gamification, it ...

Though not a one-size-fits-all proposition, gamification can increase brand and content awareness in a number of ways in the OTT video market when deployed strategically and custom-fit to the content ...

How do you "take me out with the crowd" when there's a global pandemic? By filling the stadium with people who can't get sick. If Fox's intention was to make empty stadiums less eerie, they've ...

When video game designer Joe Wilson walks into the room at Buffalo Game Space, he's on familiar ground. It's nothing but smiles and handshakes with the nearly 30 people who showed up to a Thursday ...

Going to festivals comes with a set of expectations. Attendees typically undergo a series of tasks such as securing a place to stay for the weekend, getting through tedious traffic, navigating a ...

In a move that could have a significant impact on how pharmaceutical companies view gamification, Pfizer (NYSE: PFE) has agreed to test the use of a mobile video game from Akili Interactive Labs to ...

'rendered': 'Modern iGaming no longer feels like a simple roll of the digital dice. It now looks and behaves much like a colorful video game where every spin, bet, and click pushes the player closer ...

How do you "take me out with the crowd" when there's a global pandemic? By filling the stadium with people who can't get sick. If Fox's intention was to make empty stadiums less eerie, they've ...