Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations.

The ability for GA4 to more accurately track web and app interactions is one of its key advantages over Universal Analytics. Related Article: Leveraging Google Data Studio as the GA4 Transition Looms ...

Mastering GA4: How To Use The New Google Analytics Like A Pro Explore the new reports and metrics offered by GA4 to gain a comprehensive understanding of their implications for your business.

Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.