The big debut of Milan Fashion Week sure had a lot of oomph. But will that be enough to turn Gucci’s business around?

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The inside story of how the designer is transforming the brand — and himself.

For the model, content creator, and entrepreneur, her Gucci runway debut wasn't just a buzzy moment—it was a personal triumph ...

Gucci has long been a benchmark in the world of high fashion, representing a unique blend of heritage, innovation, and luxury. From its origins as a small Florentine luggage workshop to its status as ...

On the runway and in the front row, viral rappers Fakemink, Nettspend, and EsDeeKid made conspicuous appearances at Demna’s Gucci debut in Milan.

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His personal style eventually beget quite a number of fashion partnerships and relationships, ultimately culminating in work for the likes of Gucci and Bottega Veneta amongst others.