Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

A whole bunch of TV broadcast licensees are in trouble with the FCC for allegedly violating the rules that limit advertising on children’s TV (according to Deadline), and that means this is a good ...

Mattel is giving Hot Wheels a makeover — and enlisting NFL great Russell Wilson and his five-year-old son, Win, to show it off. In Snap to Play,” the New York Giants quarterback turns into a racetrack ...

The FCC has proposed $3.4 million in fines to 21 broadcast licensees for the airing of Hot Wheels Super Ultimate Garage commercials during episodes of Team Hot Wheels. The FCC said that was a ...