Forbes contributors publish independent expert analyses and insights. Sarah Boyd writes about fashion, beauty and influencers. Beauty brands are constantly evolving to market to the next generation of ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. If you've found yourself mystified by a new meme, or swarmed by pre-teens at Sephora, you might have ...

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, ...