The direct mail revival is here, and if we can get ahead of it, we as marketers and business owners can corner our markets.

If you want to boost sales using direct mail, you need more than just a pretty postcard. Here are expert tips to maximize your ROI.

Sending physical mailers about benefits boasts a 70-90% open rate, compared to emails and other virtual methods.

Breaking through the digital fog to forge a personal connection with customers can be as simple as the price of postage.

So what do people do after they get a direct mail piece? (Sequel 2023 Direct Mail Report) 69% of consumers engage with mail each week. Nearly 1/3 of consumers engage with direct mail daily.