If you want to boost sales using direct mail, you need more than just a pretty postcard. Here are expert tips to maximize your ROI.

Even seasoned marketers can make costly mistakes when it comes to direct mail. Here are seven of the most common mistakes — and how to steer clear of them.

The direct mail revival is here, and if we can get ahead of it, we as marketers and business owners can corner our markets.

Breaking through the digital fog to forge a personal connection with customers can be as simple as the price of postage.

Sending physical mailers about benefits boasts a 70-90% open rate, compared to emails and other virtual methods.