Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

Discover how your loyalty points can unlock big perks in your summer travel plans, even at hotels where you might least ...

The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel ...

Hotel loyalty programs have long promised travelers something alluring. Stay enough nights and eventually the perks will follow. Free stays, upgrades, late checkout, maybe even a lounge with ...