Negative keywords are just as important for an effective PPC strategy. When used correctly, negative keywords can help you save the budget for the best quality searches.

Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. John affirmed the value of using keywords (within ...

How to use purchase intent for more effective keyword search If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage ...

Negative keywords allow you to prevent your ads from showing to people who use specific words or phrases. This provides a crucial layer of control to avoid unwanted impressions and clicks from ...

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time ...

Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.

Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ...

So how do you work in those important keywords without turning your resume into word soup? Here are some helpful tips on how to use resume SEO to get noticed without undercutting your skills and ...

Resume keywords are the words and phrases that hiring managers use to screen resumes for open positions. They may be industry-specific terms, job titles, or soft skills and qualifications that are ...