LONDON--(BUSINESS WIRE)--Changing social, political, and economic scenarios have propelled a variety of challenges for companies in the CPG industry. Constantly changing preferences, widely ranging ...

To maximize your sales, you need to know as much about your customers as possible and tailor your product development, positioning, pricing and marketing directly to them. Your market is the broad ...

Mass marketing makes the same sales pitch to all your potential customers. Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location or other factors ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Dublin, Nov. 13, 2025 (GLOBE NEWSWIRE) -- The "Qatar Construction Industry Databook Series - Market Size & Forecast by Value & Volume, 40+ Market Segments Across Residential, Commercial, Industrial, ...

Dublin, Oct. 28, 2025 (GLOBE NEWSWIRE) -- The "Finland Cement Industry Market Size & Forecast by Value and Volume Across 80+ Market Segments by Cement Products, Distribution Channel, Market Share, ...

Successful expansion into new market segments isn’t solely about having superior products or aggressive sales tactics. It’s about truly understanding your new audience and aligning your entire ...

LONDON--(BUSINESS WIRE)--The CPG industry has grown exponentially in recent years and witnessed rapid changes and evolving market dynamics. However, challenges such as investment volatility, customer ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

Dublin, Nov. 13, 2025 (GLOBE NEWSWIRE) -- The "Germany Construction Industry Databook Series - Market Size & Forecast by Value & Volume, 40+ Market Segments Across Residential, Commercial, Industrial, ...

Despite femtech’s recent growth in the digital health sector, only 3% of the digital health deals in the U.S. since 2011 have focused on women’s health, according to a new report from Rock Health. Of ...

India’s broader markets have come under sustained selling pressure, with mid-cap, small-cap and SME stocks witnessing their ...