A high-end lingerie brand that once prided itself on having premium products for women only, recently put out an ad featuring a biological male in a bra and panties. In a post to its Instagram account ...

HanesBrands introduces Maidenform and Playtex products in step with the body positive movement WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Body positive women, led by vocal millennials, are prompting ...

FORT MYERS, Fla., March 24, 2021 /PRNewswire/ -- Chico's FAS' (NYSE: CHS) intimate apparel brand, Soma®, launches "Everything We Do Starts with You," aimed to celebrate women, their bodies and their ...

The world of undergarments, originally run by men, has drastically changed over the last few years. We've seen more versatility in fit, size, and silhouettes than ever before. The reason? Women have ...

Intimately is in expansion mode. The lingerie and sleepwear brand, which makes adaptive intimate apparel for women with disabilities, is expanding its assortment and adding a mobile shopping app that ...