Lego's smart play Star Wars sets are a blast to play with

The new Star Wars Smart Play sets are cool, but now I want to see what else Lego can do ...

'People love the unexpected' — Disney on why the Star Wars world is the perfect launchpad for Lego Smart Play

'It’s meant to enhance the play experience and add to the fun' ...
Flickering Myth

LEGO Star Wars goes SMART Play with new sets

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO opens preorders for 3 new Star Wars Smart Brick sets, ahead of March launch date

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego Smart Play hands-on: Using Smart Brick technology to get kids to play together

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

“The idea of epic Star Wars battles came up quite quickly”: how Lego reinvented itself with a screen-free technology that plays back

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...

New Lego Star Wars Smart Play sets have landed — preorders are live now at Amazon

Legos now come with engine sounds, laser-shooting noises, and humming lightsabers.

Lego is trying to make tech invisible with Smart Play

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first ...
Stockhead on MSN

Inside Lego’s long game to save imaginative play

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read More The post Inside Lego’s long game to save imaginative play appeared first ...