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The unique SG built by Gibson CEO Cesar Gueikian and played by Kirk Hammett at Back to the Beginning heads to auction

Gibson teams up with Julien's Auctions for Gibson Gives fundraiser, with two of Gueikian's custom builds going under the hammer, plus a heap of signed and stage-played electrics ...

Cesar Gueikian on building the SG Kirk Hammett played to honour Black Sabbath and how his designs might shape future Gibson releases

The Gibson CEO on his guitar-making journey, from early missteps to making the SG Hammett rocked at Back To The Beginning, ...