“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

After years of rapid growth fueled by China, Korea’s beauty industry is reshaping its global ambitions, turning to the United ...

In April, Trump announced a 25% tariff on U.S. imports from South Korea as part of his broader “Liberation Day” trade package ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As a Korean girl with terrible, painful cystic acne growing up, I would read all of the articles about ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Cloud skin offers a softer dewy look that's redefining Korean beauty trends. Explore how this new aesthetic is shaping ...

Makeup artist and skincare expert Nam Vo gave Bazaar an exclusive look into her five-day Seoul beauty itinerary ...

Jaw-dropping videos show users pressing a small amount of this foundation into their skin and blemishes... disappear.

When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like ...

SEOUL: South Korean beauty devices have been shifting gears, easing their way into global skin care routines and learning, ...

The Korean beauty brand’s compact sticks are formulated with natural ingredients, from plant-based fermented oils to ...