Kurkure has rolled out its latest ‘Halke Mein Lo’ television commercial (TVC) campaign for the launch of its new sub-brand, Kurkure Playz. The campaign was conceptualised by Leo Burnett, and will be ...
Please give us an overview of Brand Kurkure and how it has fared over the last year. What have been the key contributions of the Kurkure portfolio, in the overall scheme of things at PepsiCo? As a ...
Kurkure is a brand of crunchy puffs made up of rice, lentil and corn, produced and marketed by PepsiCo India. Varun Beverages is a key player in beverage industry and one of the largest franchisee of ...
The first ad from the new sub-brand Kurkure Playz is scary and funny. Leo Burnett and the brand explain why. It’s easy to say, take it lightly, buddy, but incredibly hard to achieve. To help you ...
Kurkure is a brand of crunchy puffs made up of rice, lentil and corn, produced and marketed by PepsiCo India. Varun Beverages is a key player in beverage industry and one of the largest franchisee of ...
On February 28, 2022, the company's board approved the proposal to enter into an agreement to manufacture 'Kurkure Puffcorn' for PepsiCo India Holdings Private Limited as a part of their network of co ...
Starting 2023 on a lighthearted note, Kurkure has unveiled a TVC campaign for its new sub-brand Kurkure Playz. Bringing to life the snack’s light texture, the film is set in an old bungalow that a ...