Vogue

Face value: The strategy behind L’Oréal Paris’s ambassador power play

For L’Oréal Paris, the red carpet isn’t just an awareness-raising opportunity — it has become a sales channel. On 14 May, Mexican actress and L’Oréal global ambassador Renata Notni stepped onto the ...
CNN

This L’Oréal 36-hour setting spray is all over social media, but is it worth the hype?

There’s little TikTok loves more than an affordable impulse buy, and L’Oréal is a powerhouse of the beauty industry known for its quality products at a reasonable price. As I mentioned, the setting ...