DETROIT -- General Motors is breaking from its "Break Through" Cadillac campaign and dropping Led Zeppelin's song "Rock and Roll" as its soundtrack. The move is meant to attract younger affluent ...

Cadillac is a brand brought back from the dead. When the “Art and Science” CTS debuted in 2003 it was nothing short of a ...

Of course, “younger” is a relative term, especially in the Cadillac frame of reference, where the median age of buyers is 59 (down from 64 in 2002!). Cadillac sales were down 9 percent in the first ...

In 2002, when Cadillac lifted Led Zeppelin’s “Rock and Roll” for use in its “Break Through” ad campaign, there was a brief uproar over the co-opting of classic rock to sell cars. Or whatever. It was ...