Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

The toymaker plans to expand its Lego Store brand beyond the nation’s largest metros this year and open its first U.S. factory in Virginia in 2027.

The LEGO Insiders program is a free membership program that grants you various rewards and benefits for shopping at the LEGO Store. Once you're a member, every purchase you make on the LEGO Store ...

Lego has outpaced the toy industry through a winning formula of licensed IP and a globally distributed supply chain. The Danish toy company was ahead of the curve in courting so-called “kidult” buyers ...

SOLON, Ohio — From kids testing toys at demo tables to adults rediscovering childhood favorites like yo-yos and Etch A Sketch ...

As a product tester and mother of four, I've learned that the best toy sales are on products that kids actually want — not just stuff that's on discount. But Black Friday is the Super Bowl of toy ...

If you click on links we provide, we may receive compensation. Stock up on Lego 'Star Wars' sets, flowers, and more Amazon Whether you’re looking to add to your Lego flowers collection or you’re ...

For those who get most of their new LEGO pieces by buying sets, it can be frustrating when one or two bricks suddenly goes missing. That can be especially bothersome if it's part of themed set that ...

Released on June 1, the colorful building block sets let fans of all ages recreate their favorite show scenes with Bluey, Bingo, Mum and Dad. By Danielle Directo-Meston E-Commerce Editor ...

Bricks & Minifigs Danville plans its grand opening at 145 Holt Garrison Parkway, Suite 410, according to company announcements. The business will be part of the national Bricks & Minifigs franchise ...