Lazada Malaysia is encouraging shoppers to switch to Lazada in its latest 9.9 campaign. As part of the campaign, the eCommerce platform tapped into elements of horror in an online advertisement. The ...

Lazada has taken guerilla marketing to a scary level in anticipation of its 9.9 sale. The campaign, titled "[9.9 Mega Brands Sale] Scarily Good Deals", started with a video posted on TikTok under the ...

The Chinese embassy says the controversial promotional video for Chinese-owned Lazada posted on TikTok early this month is unacceptable. The embassy expressed its opinion on its Facebook page on ...

Media and digital pundits have urged agencies and brands to be cautious about their online communications and advertisements involving sensitive issues, as they can backfire and jeopardise their ...

Joining this year’s Lazada 11.11 festivities, Insular Life (InLife) is giving away prizes to 111 lucky winners of its Lazada ad promo. At the same time, InLife is also holding an 11.1K raffle bonanza ...

In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms ...

E-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness during June. The rise coincides with their latest #homecation campaign promoting their products to help ...