Global brands Ariel and Downy/Lenor are on a journey to redefine clothing care, to help keep like new for longer the fabric qualities that define the style, comfort and performance of the growing ...

Procter & Gamble (P&G) has reversed its decision to rebrand its Lenor fabric-conditioner brand under its US name, Downy. The packaged goods giant introduced the Downy name two years ago, but will ...

Lenor/Downy – fibre protection and long-lasting freshness for clothes that look and feel like new for longer. Lenor/Downy scientists have applied the latest learning in P&G FibreSCIENCE and cognitive ...

Procter & Gamble (P&G) has reversed its decision to rebrand its Lenor fabric-conditioner brand under its US name, Downy. The packaged goods giant introduced the Downy name two years ago, but will ...

Ariel and Downy/Lenor, alongside renowned designer and P&G Fabric Care Global Fashion Consultant, Giles Deacon, explored the athleisure trend and the fabrics associated with it, in a limited edition ...