Levi Strauss makes some of the most popular and iconic jeans around. From classic 501s to slim fit and skinny jeans, there’s no lack of styles to choose from. However, some of these cuts are ...

Levi Strauss CEO Michelle Gass told CNBC's Jim Cramer on Wednesday how the denim retailer will benefit from its partnership with Beyoncé, saying the ads could help boost sales of women's clothing.

The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” By Jordyn Holman Kenny Mitchell, the chief ...

Levi Strauss & Co. is positioned favorably for global growth. “We believe Levi’s is in the early innings of a favorable denim cycle of new fits and styles driven by younger, fashion-forward consumers, ...

For all the takes in the great denim debates of late, few opinions carry the authority of Chip Bergh’s. The CEO of Levi Strauss & Co. has a pretty firm stance: “I think women are always going to have ...

Laborers mining for gold in the early days of America's Wild West kept ripping their pants, leading tailor Jacob Davis to add copper rivets to key points of strain to prevent them from tearing. Davis' ...