The Japanese company fails to see the irony of this commercial as it urges us to enjoy the thrill of driving (a Lexus IS) while we still can ...

That’s the takeaway from Lexus’ newest ad, which it’s billing as the advertising industry’s first commercial scripted by artificial intelligence.

Black Panther rocks an LS in Lexus' Super Bowl commercial Commentary: Marvel's new movie provides Lexus with a celebrity for its Big Game commercial. But do movie tie-ins really sell cars?

Lexus is celebrating 30 years in business by going back to the very beginning. The luxury automaker is celebrating its pearl anniversary by recreating its famed champagne glass commercial from 1989.