Creative Bloq on MSN
Why the Ferrari Luce is so controversial, and how the car brand should respond
Four branding experts reveal where the iconic carmaker went wrong. It comes down to two words.
The €550,000 Ferrari Luce is the Italian brand’s first fully electric vehicle and its first five-seater, marking a major gamble on the future of luxury EVs.
Lamborghini had scrapped the Lanzador EV in favour of PHEV much before the announcement of Ferrari Luce EV.
Ferrari's first EV, the Luce, has sparked backlash as fans and investors question its heritage impact, following a sharp drop ...
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