Viacom's MTV Networks has agreed to distribute clips from its cable networks over Google's advertising network, in a test of what could become a new economic model for Web-based video delivery, the ...

One of the ads in MTV's new campaign called Switch tells young viewers that it's fine to consume energy — just as long as they switch off the source when they're done. And for proof that green is the ...

MTV Networks ad sales prexy Hank Close will step down at the end of the year when his contract expires. In separate memos released to MTV staff Thursday, CEO Judy McGrath described Close’s departure ...

MTV UK has struck a deal with mobile sales provider Mobsta to handle its premium mobile ad sales. The deal extends an existing relationship, with Mobsta already handling all mobile ad sales for Ad2One ...

The Daily Dot uncovered an old MTV sketch (above) starring Aziz Ansari and Kristen Bell from when Ansari hosted MTV Movie Awards in 2010. But now viewers are looking at the sketch in a new light ...

MTV and ViacomCBS Entertainment & Youth Group are joining forces with the Ad Council to educate college students about proactively preventing the spread of COVID-19. The #BacktoSchoolTogether digital ...

MTV Networks is extending the "Tribes" vertical ad networks launched two years ago to mobile devices, starting with the iPhone. The effort will be geared to mobile applications and will launch with ...

The ad, which ran in August, promoted an MTV competition in anticipation of the release of Nerve, which gave viewers the chance to win a cash prize by sharing a video of them undertaking a dare. The ...