With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

Some marketing convictions no longer hold up—what may have once seemed like a best practice can look different after years of testing, iteration and client work.

Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

The Hidden Reason Most Digital Campaigns Underperform Digital marketing often takes the blame when growth stalls. Teams ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Cashback platforms have evolved far beyond “deal sites.” Globally, they drive tens of billions in annual retail sales and capture hundreds of thousands of daily shopper actions.

Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown. The report was based on ...

Nearly three-quarters (74%) of B2B marketers say their firm is spending more on digital marketing this year, according to recent research from Wpromote and Ascend2. The report was based on data from a ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...