Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

With the world of e-commerce expanding significantly, online retailers are always looking for new and better ways to remain in the game. The landscape of 2025 is rife with opportunity, yet it is full ...

Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

However, brands can overcome these hurdles by developing and executing strategies to optimize their marketing budgets. Four of these strategies include: 1. Leveraging affiliate channels. Affiliate ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

SAN FRANCISCO -- Retailers need to think about new ways to establish stronger personal relationships with consumers, according to several speakers at the Food Marketing Institute Advertising and ...

As retail faces unprecedented challenges, from rising acquisition costs to ever-changing consumer expectations, the old ways of building customer loyalty are falling short. Generic discounts, blanket ...

The Drum spoke to a number of affiliate networks and agencies operating in performance marketing to determine their view on what’s happening across the space. In a series of articles, we’ll be looking ...

Retail businesses are constantly seeking to drive growth among myriad challenging conditions: from the competitiveness of the market, the saturation of advertising and marketing spaces, and even ...