Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used. A mission ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

A mission statement briefly describes a group's purpose, goals and philosophy. Your mission statement provides a snapshot of your group that is helpful to members and the public. Often, people seeking ...

Mission statements are documents intended to serve as a summary of a business’s goals and values. Their contents often reflect the fact that they are used both to enhance performance and to serve a ...

Think of your mission statement as your “why” and your vision as your what. Values are the sometimes hidden “rules” you live by that shape every decision. You’ve probably seen a mission statement in ...

Job responsibilities can shift dramatically in the course of a few years as a result of industry changes, technology advances, or increased efficiency. Most of us can look back to a time when we ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission: Engage ...

In the last 20 years or so, mission statements have gotten a bad rap in the business world. Often filled with meaningless jargon and empty buzzwords (I believe the mission statement may have given ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Your brand, culture, and mission all play an important role in your company.