Seven industries, from pharma to finance, are turning to market modeling consulting to anticipate demand and guide strategy.

Discover what black box models are, their applications in finance and investing, and examples of how they drive ...

This paper examines the role that conceptual models of consumer behavior can play in a marketing audit. Research employing a model of consumer decision making (an expanded version of a normative model ...

"Using our integrated model of consumer behavior, retailers can experiment with different store layouts and product placement schemes by simulating consumers' paths and purchases," the authors ...

Daniel Roos, Rüdiger Hahn, Understanding Collaborative Consumption: An Extension of the Theory of Planned Behavior with Value-Based Personal Norms, Journal of Business Ethics, Vol. 158, No. 3 ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Advertisers make models of consumer behavior, preference, and consumption of media when they design and buy ads. These models depend on science, but also on human behavior and actions that are far ...

During the pandemic, we are experiencing years of change, packed into a few short months. Everyone has become an early adopter. Brands need to catch up with radical changes in consumer behavior.

Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can ...