There is a prevailing wisdom that says the stereotypical American consumer can be defined by certain characteristics. Based on what popular culture tells us, as well as years of experiences and data, ...

Red Ventures, a leader in high-tech, online customer acquisition marketing for verticals including home services, consumer products, education, home improvement and small business services, announced ...

Christine Moll, chief marketing officer for the 10th largest wine company in the U.S., has more than two decades of experience in understanding beverage alcohol consumers. At Marin County-based ...

How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.

Consumer goods companies are changing to stay strong in today’s competitive market–but there’s a lot more work to do. According to a survey conducted by KPMG International and The Consumer Goods Forum ...

Humanity’s relationship with digital media is changing at an extraordinary pace. In 2021, adults in the United States were already spending an average of 485 minutes a day with digital media. That is ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Millennials don’t shop for groceries the same way older ...

For years, conversations around financial innovation have focused on speed. Faster payments. Faster approvals. Faster apps.