Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

Your email address has become a digital bread crumb for companies to link your activity across sites. Here’s how you can limit this. By Brian X. Chen Brian X. Chen is the lead consumer technology ...