The NBA, video game giant Take-Two Interactive and the National Basketball Players Association have agreed in principle to a multiyear extension of their partnership, continuing the NBA 2K video game ...

The NBA and Take-Two Interactive teamed up to launch a new entertainment company: NBA Take-Two Media. The joint venture, which was created to celebrate basketball’s unique role in culture, will bring ...

The National Basketball Association will continue its partnership with game publisher Take-Two (NASDAQ:TTWO) under a new multiyear agreement. As part of the partnership, the company will continue to ...

The NBA and video game publisher Take-Two Interactive’s 2K, which publishes the “NBA 2K” franchise, renewed their ongoing licensing deal Friday. Additionally, the companies have taken things a step ...

NEW YORK—NBA fans should have better insight than ever into the subtleties of pro hoops beginning with the 2025-26 season, thanks to a new multiyear partnership between the league and Amazon Web ...

The NBA is adding AI to its game plan. Today, the NBA and Amazon Web Services (AWS) announced a multi-year partnership, with AWS becoming the official cloud and cloud AI partner of the league and its ...