Nationwide Insurance’s depressing Super Bowl ad generated so much backlash Sunday that the company issued a late-night statement explaining that the spot.

Nationwide insurance will air advertisement during the Super Bowl that includes 'Mindy Project' star Mindy Kaling.

AMERICAN insurer, Nationwide Mutual Insurance Co, was dealing with fallout today from its Super Bowl ad in which the narrator was a dead child, with many criticising it as morbid.

Nationwide Insurance felt an online backlash following its Super Bowl commercial in the first half of Sunday’s game. Now, the company is trying to explain the concept behind the commercial. The ...

Move over, Peyton Manning: Brad Paisley is singing Nationwide's well-known jingle as part of the insurance company's newest ad campaign. According to a press release, the campaign aims to ...

Nationwide Insurance defended its Super Bowl ad featuring a "dead" boy, saying on Monday that it was intended to start a conversation about preventable accidents, not sell insurance.

Nationwide Mutual Insurance Co. has replaced Chief Marketing Officer Matt Jauchius, the executive behind the company’s provocative Super Bowl commercial this year.

An ad for the insurance company features a boy who "couldn't grow up." — -- Insurance company Nationwide wins the award for featuring the most tragic of all Super Bowl XLIX ads for their ...

Though Nationwide Insurance's accident prevention ad is ripped on social media, others admire it.

Nationwide's last Super Bowl ad starred a dead kid. This year, Nationwide is trying to sidestep the controversy by not airing their Peyton Manning ads in Super Bowl. Will it work?

Nationwide insurance increased its advertising in 2013 by a greater percentage than all other major property and casualty insurance companies, according to a report released by SNL Insurance ...