A poet who turned down a sales job to write has seen his poetry go national in a multi-million pound advert. Aspiring poet Jeremiah Brown, from Addiscombe, was handpicked by Nationwide building ...

Nationwide Building Society, a British financial services company, used a bespoke research methodology to provide feedback on Nationwide's 12 emotionally powerful poems.

Daniel Piper is reading his poem for the Nationwide advert campaign ...

Matt’s advert was shot in the Hyde Park area of Leeds and shows him delivering a self-penned poem in streets near the Royal Park pub and Brudenell Social Club.