Greenwashing is everywhere in food and wellness marketing. Here’s how to spot misleading claims and shop smarter.

There are now four natural colorings approved for use in food: Galdieria extract blue, which comes from red algae; butterfly pea flower extract, which produces shades from bright blue to deep purple ...

As artificial food dyes are becoming increasingly restricted at state and federal levels, some manufacturers are looking to switch to natural dyes to color their food products.Food and Drug ...

A single word on a label can be the difference between what we spend our food budget on and what we pass over. Unfortunately, food labels are notoriously misunderstood by the public, causing great ...

Pick up almost any packaged food in a grocery store and flip it over. Somewhere near the bottom of the ingredients list, you'll almost certainly find the words "natural flavors." It sounds wholesome, ...

Foods marketed as "natural" are not consistently more nutritious than their conventional counterparts, and some front-of-package nutrition labels may unintentionally encourage manufacturers to swap ...

An updated edition of the July 15, 2025 article. The natural foods industry has grown from a niche market into a mainstream sector, thanks to increased health awareness and environmental concern among ...

An updated edition of the Feb. 20, 2025 article. Natural foods have moved well beyond the shelves of specialty stores and into the daily lives of consumers. What’s behind this shift? A growing ...