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Coke’s New AI-Generated Ad Required 100 Staff and 70,000 AI-Generated Clips, and It Still Looks Like Garbage
Coca-Cola is back with another series of AI-generated ads to herald the holidays — and they look just as bad as they did last year. The new ad campaign, titled the “Holidays Are Coming,” is a callback ...
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...
Jason Zada, founder of the AI studio Secret Level, is the mind behind the viral Coke ad. His team created the main version of ...
Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too. By Steven Zeitchik Senior Editor, Technology and Politics This year’s ...
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