Nike Tennis has unveiled the largely classic looks for the lineup of stars on its roster. Roger Federer and Serena Williams, defending champs at Wimbledon, meet up with Rafael Nadal, Maria Sharapova, ...

Less than 24 hours after French Open officials announced that Serena Williams would no longer be able to wear her black catsuit when she returns to Roland Garros in 2019, Nike responded with a retort.

Virgil Abloh is blurring the lines between sport and fashion with this new collection made just for the 23-time Grand Slam champion. In styling Serena, Abloh hopes to blur the lines between fashion ...

Nike has unveiled its largest office building at its corporate headquarters in Washington County, the 1-million-square-foot Serena Williams Building. Nike has unveiled its largest office building at ...

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

Serena Williams’ waist isn’t her only thing that’s shrinking on the tennis star lately. Outside of being championed for her skills on court, fans also swoon over her athletic build and toned glutes.