The iconic British brand is showcasing three of its four new models this week at AIMExpo in Anaheim, marking its first major ...

Norton Motorcycles is bringing its recently announced Resurgence, spearheaded by four next-generation models, to the USA for ...

Strategic resurgence spearheaded by four all-new Manx and Atlas models Dynamic new logo, faithful to Norton’s past, embodies this seismic transformation Rebirth underpinned by significant capital ...

Norton Motorcycles has laid out its next chapter at EICMA 2025, marking what it calls the brand's "Resurgence." Backed by major investment and industrial muscle from parent company TVS Motor, Norton's ...

Norton Motorcycles has announced a major revival of its brand and product portfolio at EICMA 2025, unveiling its ambitious Resurgence strategy and the all-new Manx R: the first of six motorcycles in ...

Forbes contributors publish independent expert analyses and insights. Iain Macauley is a luxury cars and high-end motorcycles writer. While this is about the resurgence of Norton, the 127-year-old ...

While Shark wows with a nearly-instant tint on their new IRID visor, KTM's parent company changes its name and new bikes ...

Strategic resurgence spearheaded by four all-new Manx and Atlas models. Underpinned by significant capital investment and rigorous engineering discipline. The Resurgence of Norton is based on core ...