The open internet isn’t fading, it’s evolving, so says The Trade Desk's CEO. Neutrality is a strategic bet, not a guarantee, for the company's success. Execution will determine whether Jeff Green’s ...

In an environment where walled gardens like Google, Amazon and Meta dominate ad spend, The Trade Desk, Inc. (TTD) stands out as a strong contender in the open Internet. Using AI and data transparency, ...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to ...

The open internet is at a turning point. Our ecosystem needs transparency, accountability and collaboration from the buy side and the sell side if we are to truly thrive. Industry leaders recognize ...

Ciaran O'Kane is sketching again - this time he's taking a look at the power of email as a critical monetisation and distribution channel... The open web contracting. Referral traffic has been ...

For years, the dominant narrative in digital advertising has centered on consolidation. Google and Meta built enormous walled gardens powered by first-party data. Amazon emerged as a retail media ...