Albertsons Companies and its Media Collective retail ad network rolled out an innovative program this week. The company launched a grocery cashback rewards program that allows consumers to use points ...

Retailers execute marketing campaigns across multiple channels — often simultaneously — throughout the year. As a result, campaign management can sometimes be daunting, leaving many retailers ...

In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability ...

For retailers, the balancing act between being relevant and being too “big brother” is becoming ever more precarious. Customers’ expectations are a moving target and companies’ capabilities are ...