Patrón Tequila Will Serve Up the Official Cocktail of the 2026 Grammys

Patrón becomes the Recording Academy’s official tequila partner and debuts the awards show’s first-ever signature cocktail: ...

PATRÓN(R) TEQUILA TOASTS ITS ICONIC PLACE IN MUSIC AS THE OFFICIAL TEQUILA PARTNER OF THE 2026 GRAMMY AWARDS(R)

HAMILTON, Bermuda, Jan. 15, 2026 /PRNewswire/ -- PATRÓN (R) Tequila, the world's number one super-premium tequila (1), is proud to announce its new partnership with the Grammy Awards (R) as the ...
Yahoo

Patrón takes a shot on dance music culture with Boiler Room partnership

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Patrón has partnered with global music platform Boiler ...
Forbes

Q&A: Patron’s D-J Hageman On Why Music Is So Important To The Tequila

Forbes contributors publish independent expert analyses and insights. I write about music and the business of music.
Rolling Stone

PATRÓN Tequila Brings The Green Room Series To Life, With Exclusive MisterWives Performance

PATRÓN Tequila teamed up with Rolling Stone on Saturday, October 5th in Austin, TX to kick off the city’s largest annual music festival with the debut of The Green Room event – a one of a kind ...
Rolling Stone

Dasha Celebrates Austin with PATRÓN Tequila and Rolling Stone’s The Green Room

After two weekends of non-stop fun at Austin’s largest annual music festival, Dasha took The Green Room’s stage for her second performance of the festival week, this time on behalf of PATRÓN Tequila ...