Peer influence among physicians affects the repeated use of new prescription drugs, according to a study published in Marketing Science, a journal of the Institute for Operations Research and the ...

Our neighbors, friends, and loved ones are the first people we turn to for help, advice, even a cup of sugar sometimes. A new report from Generation180 finds they also play a key role in whether we ...

Analysis by a team from Drexel University found that firefighters may shun safety gear due to the pressure of living up to their risk-taker image. Jennifer Taylor, PhD, associate professor in Drexel’s ...

Peer-pressure can make people do bad things. Trying recreational drugs for the first time is often linked to being around peers that use drugs. First time recreational drug users are often led down a ...

Peer Pressure refers to the influence exerted by a person’s peer or people of similar age, states or interests, to adopt certain behaviours, attitude or values. This influence can be direct or ...

FORT LAUDERDALE, FLA. (WSVN) - Broward County Public Schools held a rally at Dillard High School to help students stand up to negative peer pressure. The district brought over 2,000 students to the ...