Alan Maxwell Pottasch, the advertising man behind the iconic “Pepsi Generation” ad campaign died Friday at 79 in Los Angeles, where he was working as a consultant on a Pepsi TV commercial. Pottasch is ...
Sony is developing a film focused on Pepsi’s efforts to take down dominant Atlanta-based Coca-Cola in the 1980s with producers Judd Apatow and Steven Spielberg attached to the project, according to ...
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