The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...
PepsiCo is home to over 500 brands, including Gatorade, Quaker, Siete, and of course, Pepsi. You probably weren't super-aware ...
The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...
If you are an avid soda drinker, you will soon have more options to choose from, as two of the biggest names in the industry unveiled plans for new drinks this week. Coca-Cola and PepsiCo both ...
The company’s African subsidiaries will test-market beer in their territories as part of an exclusive distribution agreement.
In the global beverage battleground, few rivalries are as iconic as the one between The Coca-Cola Company KO and PepsiCo, Inc ...
PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This ...
PepsiCo said the new identity will be rolled out gradually across global markets, channels, and touchpoints — from product ...
Varun Beverages Ltd (VBL) is in discussions with PepsiCo to extend their partnership into the distribution and sale of alcoholic beverages in India.