Spot and Tubular data show prescription immunology brands continued to dominate TV, while seasonal OTC brands found scale on ...

Tremfya is back on top, securing the No. 1 spot for TV pharma brand ad impressions in August. The Johnson and Johnson brand achieved an impressions SOV of 5.18%, securing 2.9 billion impressions with ...

For the first time, federal health officials are taking aim at telehealth companies promoting unofficial versions of prescription drugs - including popular weight loss medications - as part of the ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies ...

The White House’s crackdown on one of radio’s top revenue drivers is entering a new phase, but regulatory experts warn drugmakers won’t stay quiet as FDA scrutiny on pharmaceutical ads ramps up, ...